Having undergone terrific transformations with a fresh design, a higher EPA fuel-economy, new features, and increased power, the 2010 Prius is the Toyota hybrid you don't want to miss. This 4-door hatchback seats up to five passengers comfortably, allowing you the space and mobility to get where you need to go with comfort and ease. With so much style, efficiency, and cabin room, it's no wonder the Prius has been said to only get better as the years go on.
As a gas/electric hybrid running with the combination of a 4-cylinder engine, battery-powered electric motor, and a continuously variable automatic transmission (CVT), there is very little that the technologically-advanced Prius cannot do. The Prius' unique Toyota hybrid system allows for the operation of the vehicle using either one or both of its power sources. By utilizing either one of the power sources or both simultaneously, the Prius is able to provide a balance between acceleration and fuel economy. This makes for a smooth and enjoyable ride that is energy efficient, as well. The benefits of the 2010 Prius are endless.
The Toyota Prius of 2010 is available in four separate trim options, including the II, the III, the IV, and the V. All of these trim options are renowned for their performance. With the newly-added additional features such as an adjustable-height driver seat, telescopic steering column, and heated front seats, the comfort provided to driver and passengers alike is unheard of. The 2010 Prius even draws upon features left exclusively to Toyota's Lexus division in prior years, including Intelligent Parking Assist that provides hands-free parallel parking and Lane Keep Assist with lane-departure warning. With such a wide variety of perks, the 2010 Prius is revolutionizing its appeal in the hybrid world. Test drive a 2010 Prius at your local Toyota dealer today and experience superior hybrid driving like never before.
Test Drive the NEW 2010 Toyota Prius I Base Hatchback Today! | Base Price: $21,400 |
 The 2010 Toyota Prius I Base Hatchback rides on 6J x 15" aluminum alloy wheels and comes standard with aerodynamic projector-beam auto-off headlamps. The soothing interior accommodates up to five passengers, and comes standard with 60/40 split rear seat, air conditioning, and a four-speaker AM/FM audio system with CD player and auxiliary audio jack.
Drive the fuel efficient and highly affordable 2010 Toyota Prius I Base Trim today!
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Experience the 2010 Prius II from Toyota | Base Price: $22,800 |
| Trim-specific features on this Prius II include aerodynamic multi-reflector projector beam headlamps with auto-off and a driver door Smart Key entry system with a push button start and remote illuminated entry. Also included is an auxiliary audio mini-jack and an excellent six-speaker AM/FM/CD/MP3/WMA player.
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Introducing the Prius III | Base Price: $23,800 |
Similar in many ways to the Prius II, the Prius III possesses aerodynamic multi-reflector projector-beam headlamps with auto-off, a driver door smart key entry system with push button and remote illuminated entry, 6J x 15 inch 5-spoke aluminum alloy wheels, and P195/65 R15 tires.
The Prius III comes standard with a high quality audio system: the JBL AM/FM/CD changer, with integrated XM satellite radio, MP3/WMA playback capability, hands-free phone capability via Bluetooth, and more. Also available are great options like the Navigation Package and Solar Roof Package to truly customize your Prius III.
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Toyota's 2010 Prius IV | Base Price: $26,600 |
| Fantastic trim-specific features line this Prius IV, like a three-door Smart Key entry system with a push button start, illuminated entry, a step lamp and driver/front-passenger water repellant windows. You'll also love the leather-trimmed interior, heated front seats with driver lumbar support, plasma cluster, HomeLink and auto-dimming mirror. An eight-speaker JBL AM/FM/CD/MP3/WMA stereo system is installed for your entertainment and includes hands-free Bluetooth phone capability and integrated XM satellite radio.
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The 2010 Prius V from Toyota | Base Price: $28,070 |
 All the best features are included with this 2010 Prius V trim, like the three-door Smart Key entry system, illuminated entry, fog lamps, a step lamp and LED headlamps with auto leveling and washers. Also included is a leather-trimmed interior, auto-dimming mirror, HomeLink, a plasma cluster and heated front seats with driver lumbar support. An eight-speaker JBL AM/FM/CD/MP3/WMA stereo system will keep you entertained and you'll also get hands-free phone capability via Bluetooth wireless technology and integrated XM satellite radio.
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| Base Standard Equipment |
| Mechanical Standard Equipment |
| Hybrid battery pack - Nickel-metal hydride - 650 volts maximum |
| Motor Generator Two |
| 1.8-liter Atkinson cycle engine - 4-cylinder aluminum block and head, double overhead cam (DOHC), 16-valve VVT-i |
| Electronically controlled continuously variable transmission (ECVT) |
| Body/Suspension/Chassis Standard Features |
| Suspension, front - Independent MacPherson strut suspension - With stabilizer bar |
| Suspension, rear - Torsion beam - With stabilizer bar |
| Steering - Electric power-assisted rack-and-pinion |
| Brakes - Front, ventilated front disc - (Hydraulic with power assist) with standard Anti-Lock Brake (ABS) system and integrated regenerative brake system, 10.0 in rotor |
| Brakes - Rear, Solid disc - (Hydraulic with power assist) with standard Anti-Lock Brake (ABS) system, 10.2 in. rotor |
| Brakes - Parking, pedal brake |
| Anti-lock Brake System (ABS) |
| Exterior Standard Equipment |
| Temporary spare tire |
| Aerodynamic rear deck spoiler |
| High Solar Energy-Absorbing (HSEA) glass |
| Intermittent windshield wipers |
| Rear window electric defogger with timer |
| Color-keyed foldable power side mirrors |
| Interior Standard Equipment |
| Central instrument display - With digital speedometer, instant fuel consumption, fuel gauge, shift-lever indicator |
| Air conditioning with electric A/C compressor |
| Auto up/down on all windows |
| Driver's seat with vertical adjustment |
| 60/40 split rear seat |
| Power door locks |
| 12V power outlets (2) |
| Driver seatback pocket |
| Dual sunvisors with driver and front passenger vanity mirrors |
| Push button start and remote illuminated entry |
| Eco and Power modes |
| Multi-informational display - With energy monitor, fuel consumption history, hybrid system indicator and odometer with twin trip meters |
| Tilt/telescopic adjustable steering wheel - With audio and HVAC controls |
| Safety & Security Standard Features |
| Side-impact door beams |
| Front and rear energy-absorbing crumple zones |
| Three-point front seatbelts - With pretensioners and force limiters, ALR/ELR retractors on all passenger seatbelts, three-point seatbelts in all five seating positions |
| Active headrests |
| Child protector rear door locks |
| Adjustable front seatbelt shoulder anchors |
| Engine immobilizer |
| Star Safety System - Regenerative Anti-Lock Brakes (ABS) with Brake Assist (BA), Electronic Brake-force Distribution (EBD), enhanced Vehicle Stability Control (VSC) and Traction control (TRAC) |
| Driver and front passenger advanced airbag system - Driver and front passenger seat-mounted side airbags, driver knee airbag and front and rear seat side curtain airbags |
| Warranty Standard Features |
| Basic Limited Warranty - 3 years/36,000 miles |
| Powertrain Limited Warranty - 5 years/60,000 miles |
| Rust-Through Limited Warranty - 5 years/Unlimited miles |
| Hybrid-Related Component Coverage - 8 years/100,000 miles |
| Hybrid-Related Component Coverage - In applicable states (CA, MA, NY, NJ, VT, CT, ME, NM, and RI) - 15 years/150,000 miles with the exception of the hybrid battery which is warranted for 10 years/150,000 miles |
